Quote-request forms with file uploads: tell buyers what to send
Write quotation-form attachment requests that explain the needed material, accepted formats and next step without demanding a finished project package too early.
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Sample ratio mismatch: diagnose missing visitors before reading a conversion test
Trace an uneven A/B test split through assignment, exposure, logging and analysis with a calculated sample-ratio-mismatch example.
Make a size guide buyers can use: body measurements, garment measurements and fit
Build size guides that distinguish body and garment measurements, explain how to measure and keep product-specific fit guidance close to the size choice.
Sticky add-to-cart bars: keep the purchase action visible without hiding the page
Review sticky purchase bars with keyboard navigation, zoom and narrow viewports so the visible action does not cover controls, prices or validation.
Store pickup: distinguish available to order from ready to collect
Clarify store-specific pickup availability, preparation estimates and ready notifications so buyers know when and where to collect an online order.
Unit pricing online: help buyers compare different pack sizes
Compare different pack sizes using a consistent unit price, a checked four-pack example and clear distinctions between lowest unit cost and lowest spend.
Diagnose checkout abandonment beyond the headline rate
Separate browsing, checkout friction, payment failure, and missing purchase evidence before choosing a fix.
Combine interviews, session observations, and funnel data
Use three methods to investigate the same buying problem while preserving what each can and cannot tell you.
Decide when a conversion experiment is worth running
Check decision value, measurement, eligible volume, detectable effect, and execution before scheduling an A/B test.
Form optimization: fields, errors, and completion
Audit commercial forms from the value of each field through accessible error recovery and confirmed receipt.
Interpret an A/B test beyond conversion rate
Read data quality, effect uncertainty, guardrails, and commercial consequences before making a release decision.
Diagnose a landing page that gets clicks but few conversions
Find the break between a campaign promise, a page visit, and a completed commercial action.
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