Diagnose checkout abandonment beyond the headline rate
Separate browsing, checkout friction, payment failure, and missing purchase evidence before choosing a fix.
8 articles
Checkout & payments
Abandonment is a place to investigate, not a diagnosis. Establish which step failed before changing the page. Correcting an address, recovering from a declined card and checking an unfinished payment need different next actions.
Locate the problem
Scope the investigation before choosing an interface change or outside help.
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