Design a pricing page that helps buyers choose
Make plans, billing commitments, limits, and next steps understandable without redesigning your pricing model.
4 articles
Pricing & offers
A cheaper-looking number is not necessarily an easier offer to understand. Put the unit, contents and timing beside the price so a buyer can compare what they will actually receive.
Make the choice comparable
Start with the plans, then make units and bundle contents explicit.
Unit pricing online: help buyers compare different pack sizes
Compare different pack sizes using a consistent unit price, a checked four-pack example and clear distinctions between lowest unit cost and lowest spend.
Product bundle pages: show what is included before selling the saving
Show bundle contents, quantities and option choices clearly, then calculate a saving buyers can verify against the same products sold separately.
Explain a future commitment
A pre-order needs a clear account of what is paid now and what remains uncertain.
Pre-order pages: explain what buyers pay now and what happens later
Explain a pre-order’s full price, deposit or later charge, fulfillment estimate and change route before the buyer commits.